Marketing for Engineers
Great marketing is rare.
Hi, I'm Sam. I'm an engineer and founder. Six years ago I cofounded @gatsbyjs. We grew to a few million dollars in revenue, and sold to our largest competitor.
Over time, I got pulled more and more into marketing. It was confusing at first, full of unfamiliar acronyms and Turns out great marketing, like great engineering, requires analytical depth, polish, and iteration.
I'm sharing some things I learned along the way. If you're an engineer who's interested in marketing, you should sign up.
- April 22, 2023: Customer Schemas: Turning Your Content Into A Map That Helps Your Champion Navigate Their Hero's Journey
- April 06, 2023: Project Recap Interviews For Technical Deep Dives and Case Studies
- April 04, 2023: Marketing Leads: Where All The Scores Are Made Up And The Points Don't Matter
- April 01, 2023: Towards An Integrated Developer Marketing
- March 31, 2023: Gresham's law: why bad marketing drives out good
- March 30, 2023: Writing longform content is O(n log n), at best
- March 29, 2023: Longform video/audio is cheap to produce, expensive to consume
- March 28, 2023: Why engineers don't trust marketing
- March 28, 2023: Why engineers should care about marketing